Web Copywriting / SEO Copywriting
The key to web/SEO copywriting is to integrate a generous helping of keywords throughout your text without going as far as to hinder its ability to engage and compel readers.
We write web content that's suitable for search engine 'spiders' and humans alike; helping you to rank highly in the search engines, pull visitors to your site, and convert these visitors into customers.
Brochure Writing
Brochure writing can be a difficult, lengthy job - particularly if you have a wide range of products or services that you need to write about.
Avoid the burden of writing your own brochure content; let the professionals handle it.
Press Release Writing
Press release writing is one of the most difficult forms of copywriting.
Not only do you have to adopt the standard principles of grabbing the readers' attention, developing their interest and desire, and leading them through to a call-to-action, you must also ensure that everything you write about is newsworthy and written in the correct format/style for press releases.
We perform all background research and produce press releases that maximise your company's PR exposure.
Leaflet Writing
How many direct mail pieces do you receive on a daily basis?
How many of them do you actually pay attention to?
We ensure that your leaflets and other direct mail materials get the recipients' undivided attention - maximising your campaign's response rates and return on investment (ROI).
Newsletter Writing
Newsletters are a great way to display your knowledge of a particular subject and stay in touch with prospects without appearing to be too forceful or 'pushy'.
The only problem is - it takes a lot of time and effort to produce a newsletter on a weekly, monthly, or even quarterly, basis.
There's the research, the concept development for each article, the writing, the structuring and formatting. Not to mention running it through the spam-checker and editing accordingly.
Let us handle all of this for you.
Email Writing
Email writing, as part of a promotional campaign, is a tough task.
Not only do you have to make the email itself engaging to the reader, you also have to develop an intriguing, benefit-centric 'subject line' to ensure that the email is opened in the first place - and this is only relevant if you manage to get it past the spam filters. Otherwise, your email will be a waste of time.
We have experience of what works, and what doesn't, when it comes to email campaigns. We even run all emails through our spam checker before you send them out, to ensure they are received.
Tender Writing
We're sure you are already aware, tender writing is often a tedious, lengthy process - filled with red tape and arguably over-specific requirements.
Whilst we don't know your company as well as you do, we can work alongside you on your tender proposals to take some of the burden and help to communicate your organisation in a way that gives it a competitive edge over your rivals.
Advertising Writing
From specialist magazines, to billboards, to posters; we can give your adverts the edge and strengthen your brand with creative yet result-focused copy.
Proofreading and Editing
All copy can benefit from a thorough proofread and edit, and getting a third-party to do this for you is often the best solution.
We proofread and edit your copy from an objective standpoint, helping you to improve general readability and communicate the benefits of your product/service more effectively.
Get in touch to find out more about proofreading and editing.
Copywriting Courses
For those who want to learn how to write their own promotional materials, we offer personal and corporate copywriting courses.
We only coach up to 4 people at one time to ensure that you receive a tailored, personal training session.
These can be run either on-site or at our purpose-built meeting room in Moorgate, Rotherham.
Get in touch to find out more about our copywriting courses.
Twitter Management
Twitter is a great tool for increasing your presence amongst target market(s) and communicating with individuals and organisations that actively want to hear from you.
The only problem is - it can be time consuming to continue posting updates on Twitter.
We can handle this for you.
We will post 3 industry or business-related Tweets every day and build a unique 'follower' strategy for your business to ensure that your exposure on Twitter is maximised, all for just £77 per month (no minimum contract).
Get in touch to find out more about Twitter management.
Blog Management
Not only are blogs great for keeping clients and prospects up to date with industry and business-related developments; having a blog can also help massively with your search engine rankings and SEO.
Blogs can, however, be time consuming to keep up-to-date and it often pays dividends to get a professional to write your blogs in order to make them as search-optimised and as engaging as possible.
We deliver two search-optimised blogs per month and integrate these into your existing blog facility (or post on Blogger.com if you do not have your own facility).
Get in touch to find out more about blog management.
Article Marketing
Article marketing is not only great for displaying your knowledge of a particular subject and for driving referred traffic to your site; articles are also fantastic for search engine optimisation - providing keyword-rich anchor links back to your website.
Writing articles can, however, be rather time consuming.
We can deliver two industry-specific, search-optimised articles per month and post these on the popular article directory 'EzineArticles.com' - giving you all the benefits of an article marketing campaign, without you having to invest valuable time in the details.
Get in touch to find out more about article marketing.