Frequently Asked Questions

Capital BCS

These guys were great. First class copy. Submitted on time and very professional. Highly recommended.

- Capital BCS




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What is copywriting?

Copywriting is the art of persuasion, the ability to understand a product/service’s benefits and to communicate these to the reader in a way that grabs their attention, sparks their interest, develops their desire, creates their conviction and encourages them to take action.

Use wisely crafted copy and you can greatly enhance the effectiveness of your marketing, use poorly crafted copy and you risk wasting a lot of money on an ineffective campaign.

Why do I need a copywriter?

A good copywriter, alongside the ability to write with unequivocal grammar and punctuation, will have the proficiency to understand your target market's needs and demands, appreciate the benefits of the product being offered in relation to these demands, and then be able to communicate these in a way that ultimately compels the reader to take the desired action.

What are your fees?

We charge an all-inclusive fixed fee for every project based on your requirements and how long we expect the project to take. This fixed fee is based on a charge of around £25 per hour, or £225 per day.

Use our quote page to receive a fixed price for your project.

All prices include an unlimited number of (reasonable) re-drafts until you are completely satisfied.

All fees over £200 are subject to a 50% initial deposit payment for work to commence, with the remaining 50% due within 21 days after work is complete as stated in our terms.

Are you able to work alongside my design or marketing team?

We are indeed. We will happily work alongside an agency or internal marketing department. In fact, this is what much of our work involves.

How do I use the private client area?

This unique feature, accessed through the 'client login' link on the website, allows you to view the progress of your project on a regular basis and offer feedback throughout.

Within 2 hours of the start of your project you will be sent an e-mail containing your username and password which allows you to access this facility. Once inside you will be granted access to your 'project in progress' and feedback box.

How quickly can you produce copy?

It all depends upon the size of the project, any deadlines that you have and how busy we are. Some projects take a few hours to complete while others take days or even weeks.

Why the name 'Midas'?

For those that do not know, Midas was a mythological Greek king who reigned throughout the late eighth century BC; he is famed for his ability to turn everything he touched into gold. We feel that these characteristics resemble our ability to turn marketing campaigns into 'gold' by providing remarkably creative, effective and result-oriented copy.