This is our fun page. Where we find new meanings for the nation’s favourite branding concepts and taglines. Can you guess which brands we are referring to?
Good coffee, doing bad

Tackling _____ and their poor wages for coffee farmers, we used _____ own method of 'coffee cup politics' against them, writing new copy (whilst retaining enough elements of the original to keep it 'on brand') and subtly changing the layout of their standard coffee cup before photographing and presenting it.
Pleasure you can measure

The truth behind _____ "pleasure you can't measure" advertising copy line.
Based around the fact that the true measure of eating too many _____ would be on your waistline, we screen printed a _____ branded tape measure then photographed it on an 'appropriately sized' model.